Why We Shoot Only in RAW – and Why It Matters to YouWhen it comes to photography, every little detail matters. It’s the small things that make a photo feel right.
At Soft Focus, our approach isn’t just about capturing a beautiful frame — it’s about thoughtful, precise, and sincere work behind every image.
We Always Shoot in RAW
The first thing you should know about us: we shoot exclusively in RAW format.
Why is that important? RAW is like a digital negative. It preserves all the data captured by the camera sensor. That means:Maximum color depth and light accuracy.
The ability to recover details in shadows and highlights. Flexibility in color correction and styling based on your mood or vision.In simple words: RAW gives us the freedom to adapt every image to your unique story — without losing quality.
Isn’t JPEG Good Enough?Some photographers shoot in JPEG — a compressed format processed directly by the camera.
Yes, it’s faster and takes up less space. But:You lose detail in highlights and shadows. There’s very little room for meaningful editing. The final image is already “baked in” — based on what the camera decided. Most photographers avoid RAW not because it’s worse — but because it requires more investment: expensive memory cards, powerful computers, and professional software.
We don’t cut corners. We don’t save on what matters to your memories.
We Invest in the Best — For You We’ve chosen to work with high-capacity, high-speed memory cards, premium computers, and professional editing software — not because it’s easier (it’s not!), but because it leads to better results. Thanks to this, we can edit RAW files quickly and efficiently, and deliver your final gallery within just a few days — without sacrificing quality. We Don’t Use PresetsMany photographers rely on presets — pre-made filters that apply a “one-size-fits-all” look to every photo.
We don’t do that. Every image is unique: lighting, skin tones, atmosphere, emotion — all deserve individual care.If you’re aiming for a specific look or mood — we recreate it manually, building color and light from the ground up. That way, the final images reflect the real character of your specific session. That’s why our service is truly premium. We don’t just edit photos — we craft them.
It’s About Your Story RAW gives us room to create.
Want a soft pastel tone? A cinematic, dramatic mood? A timeless natural look?
We can do exactly what feels right for you. Because photography isn’t only about how beautiful it looks.
It’s about what you feel in it. Explore photography tips, location guides, and creative ideas for every shoot. Find inspiration and practical advice from our team.