From the First Message to the Last Frame

What happens after you fill out the form?

We receive your message.
– We carefully read everything you’ve shared.
– We check our availability.
– And prepare a thoughtful, personal reply.

We get in touch with you.
– Answer your questions.
– Share details about the packages, the process, and what to expect.
– Help you find clarity, even if you’re still figuring things out.

You take your time.
– No pressure.
– Just clarity, care, and open communication.
– So you can make the right decision in your own rhythm.

Every story starts with a conversation.
We're not here to sell — we’re here to understand.
Whether you know exactly what you want or just have a feeling that says “This matters”, we’ll help you shape it.
Start simple. Just tell us a little about you.

💬 What Happens After You Fill Out the Form

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Sending the form isn’t just a technical step — it’s the beginning of a conversation.
We carefully read every message to truly understand you and respond with genuine care.

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🕊 A Personal Reply from Us

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Within 24 hours, you’ll hear from us — either by email or Instagram (depending on what you provided).
We’ll confirm whether your preferred date is available, answer any questions you shared, and tell you a bit more about our work and what comes next.
No auto-replies. Just an honest message — written by us, for you.

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🧭 Helping You Find Clarity

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If you’re not sure which package fits best or want to talk through ideas — we’re here.
There’s no pressure. Just a calm, supportive space to figure things out together.

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We might ask:

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– What feels most important to you in the shoot?
– Do you have a vision or mood you'd like to explore?
– How comfortable do you feel in front of a camera?
This helps us shape the process around you — so it feels natural and easy from the start.

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✨ This Part Is About Dialogue

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You’re not committing to anything just yet.
We’re simply here to answer, guide, and support.
Every story begins with a simple hello.
And we’re grateful you started yours with us.

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📅 Booking Your Date

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Once you’re ready to move forward, we’ll gently walk you through the booking process.
Everything is clear, simple, and built on mutual respect.

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✍️ What This Step Includes:

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We’ll send you the contract.
– Short and easy to understand.
– Written in clear language, with no fine print.
– It protects both sides and confirms all key details.

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Deposit instructions.

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Alongside the contract, you’ll receive payment info for the booking deposit.
Once the deposit is received, your date is officially reserved.

No pressure, no rush.

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You’ll have time to review everything calmly.
And if you have any questions — we’ll answer them with full clarity.
Your date is fully secured only after the contract is signed and the deposit is received.

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🤍 Why This Step Matters

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This isn’t just paperwork — it’s a shared agreement that creates trust from the beginning.
We hold your date with intention and care, because your story deserves nothing less than our full attention.
You’re not just reserving time — you’re choosing a team that will treat your story like their own.

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📸 Preparing for the Session

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Once your date is booked, we begin building the foundation for a meaningful and smooth experience.
Whether it’s a wedding, a portrait session, or something completely unique — we’ll guide you through every step of the preparation process.

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💌 What This Step Includes:

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We send a standard preparation guide.
Depending on the type of session you booked (wedding, portrait, family, etc.), you’ll receive a clear and helpful guide outlining:
– what we need from you to ensure a high-quality shoot,
– which details are important to discuss in advance,
– how to prepare emotionally and practically so you feel confident and relaxed.

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We ask questions tailored to your session.
We don’t follow a one-size-fits-all approach.
Instead, we ask the right questions for your shoot, such as:
– what kind of mood or style you're drawn to,
– which moments or feelings are most important to capture,
– and any specific wishes, boundaries, or ideas you have in mind.

We help shape the atmosphere ahead of time.
If you’re looking for inspiration, we can share references, color ideas, or even music.
If you already have a clear vision — we’ll listen closely and support it.

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🌿 The session starts long before the camera does

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We believe that great photos begin with trust, calm, and mutual understanding.
When you feel supported before the shoot even starts — that’s when the magic truly happens.
A photoshoot isn’t just a task.
It’s a process, where you are at the center — and we’re right beside you.

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📷 The Session Day

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This is the day we’ve been preparing for — and now, you can simply breathe.
You’ve already done everything you need to.
Now it’s our turn to create a calm, supportive space where you’ll feel comfortable, confident, and fully yourself.

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💡 What to Expect on the Day:

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We arrive fully prepared.
With all the professional gear, a thoughtful plan, and enough flexibility to adjust to the light, mood, and natural rhythm of your day.

We gently guide you.
We offer posing and direction tailored specifically to you — to match your energy, your style, and the atmosphere of the shoot.
It’s light, subtle, and always in tune with how you naturally move and express yourself.

We work quietly and with presence.
No unnecessary noise, no rush.
Just focused attention — capturing not only the big moments but also the in-between ones: the glances, the softness, the real.
Our goal isn’t just to take beautiful images — it’s to make space for you to feel, connect, and be fully present.

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✨ Let It Feel Real

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We don’t put you into poses that don’t feel like you.
We shape each moment around your rhythm — your energy, your story, your light.
Because real photos don’t ask you to perform — they simply reflect who you are.

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🎞 Editing & Delivery

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Once the session is over, a quiet and meaningful part begins.
We return to your day — to your moments — and begin the process of shaping them with care and intention.

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🎨 Editing

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Thoughtful Selection.
We review the full gallery and handpick the most genuine, emotive, and harmonious frames — the ones that carry feeling, story, and beauty.

Color, Light & Atmosphere.
Each image is individually edited to preserve natural tones, enhance mood, and bring out the essence of your day — always in the soft, honest aesthetic of Soft Focus PH.

Delivery Timeline.
You’ll receive your finished photos within 7–21 days, depending on your package.
If you need them sooner — we’ll discuss that in advance.

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📦 Delivery

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Online Gallery.
Clean, accessible, and easy to use — view, download, share, and favorite your images from any device.

Physical USB (if included in your package).
Delivered with care — a beautifully wrapped USB as a tangible piece of your story.

RAW Files (included in packages 4 and up).
Available upon request, for those who want original unedited files or future editing flexibility.

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🤍 We Don’t Just Send Files

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We deliver memories — curated and refined with attention to you.
Your story, translated into images you’ll revisit for years to come.
Every photo is a voice from that moment.
And we want it to speak softly, truly, and deeply.